Associate Director, Public Relations and Communications
Midan Marketing Inc.
Type: Full Time
Required Education: 4 Year Degree
Negotiable depending on experience & education
4 Year Degree
Telecommuting is allowed.
Internal Number: 291
PLEASE NOTE: in order to be considered for this position, you must have experience in either the agriculture, meat, foodservice or CPG industries
The Associate Director of PR and Communications is responsible for providing strategic direction and messaging for various public relations initiatives for Midan and for its clients, including media relations, corporate internal and external communications programs, thought leadership positioning, and new business opportunities. This role is responsible for developing innovative strategic communications programs that support Midan and client initiatives while managing and growing the workgroup. The person in this role is constantly on the lookout to enhance, build and protect the reputation of Midan and its clients. This is a highly entrepreneurial position.
Manage the public relations team and provide guidance to team members who support client programs
Generate industry and Midan brand awareness through thought leadership, media relations, community relations, and other public relations disciplines
Develop public relations plans for clients that support their business goals and strategic mission
Support Midan's internal communications
Develop materials and participate in new business pitches
Content calendar planning: Conduct regular meetings with key editor and publicist leaders within the meat industry and outside of the meat industry and actively pursue opportunities identified.
In collaboration with Midan’s media buying and social content strategy teams, build and maintain editorial content calendars for relevant media outlets to correlate with Midan’s expertise as well as client industries that can be leveraged.
Understand client's business and strategic objectives with the ability to generate new and original ideas to enhance client performance
Pitch stories, where appropriate, to national, local, and trade media to achieve the highest visibility in print, broadcast, TV, and online media outlets
Support copywriting, proofreading, and copy editing for client and Midan PR projects.
Write press releases, interview talking points, blog posts, and articles.
Work hand-in-hand with Midan’s creative and account stakeholders as well as customer insights to transform insights and activity into content that will pique the interest of prospective leads or entice journalists to ask for more.
Develop and maintain relationships with reporters and editors at client-related trade publications
Secure press coverage on client and Midan products and initiatives
Monitor and provide POVs on emerging industry issues for Midan and its clients
Provide media training to clients as needed
Develop crisis management plans and protocols; advise clients during crisis situations.
Ensure a plan is in place to monitor/track/report on earned/owned media coverage, including online brand sentiment and other valuable metrics set as priorities per the firm.
Schedule speaking engagements: In-person and virtual speaking events such as webinars, podcasts, online conferences, and other digital format events, when appropriate. Also responsible for collaborating with the speaker to support the creation of accompanying presentation decks and talking points and working with the speaker to be fully prepared.
Identify areas where the Midan team can improve efficiencies and help implement tools to achieve them.
Other projects, as assigned.
WHAT YOU WILL RECEIVE
In addition to a competitive salary, you will receive a great benefits package to include:
Medical, dental, life, vision, wellness program, disability, 401(k), profit sharing, tuition reimbursement, a lucrative paid time off program, and paid holidays
WHY CHOOSE MIDAN
At Midan, we believe that an organization is only as good as its people. Our team combines specialists from all corners of the meat industry — passionate problem solvers, extraordinary creatives, and determined research analysts — all working together in a Great Place to Work-Certified culture.
We are passionate about our team and culture. Midan has been designated a Great Place to Work for the second year in a row. Our core values of Integrity, Family, Community, Passion, Creativity, Accountability, and Commitment are not just words on a piece of paper. We strive each day to “walk-the-talk” and to be a place you’ll want to be long-term. Joining Midan will give you an opportunity to:
M – Meet awesome people that you can form long-lasting relationships with and who care about you as a human being.
E – Engage with some of the brightest and most talented professionals in the industry.
A – Achieve greatness and excel in your area of expertise.
T – Be a part of a great TEAM that believes that in union there is strength and that everyone has something to contribute to the success of our organization.
WHO ARE YOU?
You constantly strive to do a great job and can work independently and in a team environment. You care about quality at every level and have excellent attention to detail. You love to learn and grow and be recognized for your valuable contributions. You're not intimidated by innovation or change; you welcome it! You also have/are a/n:
Ten+ years in public relations and communications
Five+ years of campaign development and management experience
CPG and/or food industry experience. Ag + meat industry experience a plus
Excellent written and oral communication skills
Established relationships with general business, consumer, and food trade press/analyst/blogger communities
Understanding and utilizing brand journalism/writing. Tell journalism-style stories that entice the audience to want to know more.
Strategic thinker and extremely detail-oriented
Ability to brainstorm ideas to extend PR efforts into already existing campaigns
Strong understanding of how to effectively integrate content marketing, media relations, social, inbound, and demand generation programs
Past agency or media experience preferred
Education, Training, and Network
Bachelor’s Degree in communications, public/media relations, or related field
Proficiency with basic computer and PR applications, including Google, News Alerts, and MS Office apps(Office, Work, Excel, PowerPoint, etc.)
Additional technology experience is given priority (Muck Rack, Meltwater, WordPress)
Avid consumer of news, food, and pop culture
Strong personal interest in food with a focus on meat
Midan Marketing is the first agency of its kind — a strategic marketing, research and creative agency dedicated to ensuring a prosperous future for all stakeholders in the meat industry.
Our mission is to remind consumers why they love meat and ensure meat remains an important part of their meal choices. We are champions for the value of meat!
Like our principals, many of our team members grew up on family ranches and farms or have worked in the packer/processor, retail and foodservice sectors. Their personal perspectives provide unique insights into our partners and consumers that we share through the talents of our marketing, advertising, creative and consumer research teams.