The Arboretum Photographer/Videographer is responsible for a wide range of responsibilities related to photography and videography. As a public garden, depicting the beauty of our natural spaces is critically important for marketing. To this end, the photographer/videographer will take regular photos/video, work on special projects and organize this work. In addition, as an educational institution, providing quality education is an important part of Arboretum programming. This position will be responsible for engaging with our photography community and teaching photography courses.
Photography & Videography (30%)
Collaborate with the Marketing & Communications team and relevant stakeholders to capture ideas and understand needs.
Shoot photographs and videos. Regularly shoot photos/video of the Arboretum grounds for use on the website, blog and social media. Also shoot photos/video for use as a part of larger assigned marketing projects. Effectively set up a camera, microphone, lighting, etc. as needed.
Plan photo/video projects, including scheduling and conducting interviews.
Develop cinematic stories as a part of videos.
Edit photos/videos with Adobe Creative Cloud applications.
Photo Curation (25%)
Manage the Arboretum’s photo and video library. Define a classification system and process to ensure it is easy for staff to easily find relevant and timely content to use in projects.
Upload photos/video from the Photographer/Videographer’s own projects and submitted content to the library. Ensure others upload content correctly.
Manage access to the photo library.
Develop a core of unique Arboretum photography classes in concert with the Adult Education team and instructors.
Develop nature photography modules for Arboretum stakeholders (such as Master Gardeners, Extension Horticultural Educators, Arboretum Photography Society and Arboretum staff).
Create an Arboretum Nature Photography Certificate program incorporating photography modules, content from Master Gardeners and in person practicums with guest instructors.
Teach classes and/or arrange for instructors to teach classes. Be on site for classes as required.
Develop relationships and communicate with current and potential instructors.
Working with instructors, plan a bi-annual course schedule. Submit six months of workshop descriptions, images, and schedule details each May and December.
Arboretum Photography Society Liaison (15%)
Act as the official liaison with the Arboretum Photography Society, a group of volunteer photographers. Keep in frequent contact with members and manage a member list.
Manage a process for staff requesting photos of volunteers and for curating photos submitted.
Attend Arboretum Photography Society meetings. Provide training and education to current members.
Help recruit new photographers to join the society.
Attends Marketing & Communications team meetings and All-Staff meetings.
Collaborates with team and Arboretum colleagues in a professional manner.
Provides assistance at Arboretum events as assigned.
Continues professional development.
This description does not include all possible responsibilities in this work and does not limit the assignment of related responsibilities to any position of this specialty.
BA/BS plus at least two years of experience or a combination of related education and work experience to equal at least six years.
Strong photography/videography skills and technical knowledge.
Strong experience editing photos/videos with Adobe Creative Cloud applications and ability to learn new tools.
Experience developing cinematic stories and artistic content.
Ability to coordinate interviews, schedules and organize photos.
Ability to develop photography educational courses with quality content and effective pedagogy.
Ability to manage relationships with photographers and instructors.
Experience teaching photography courses.
Experience in non-profit or higher education Marketing & Communications.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.