Rutgers, The State University of New Jersey, is seeking an Public Relations Specialist I for University Enrollment Services. Under the direct supervision of the Associate Director of Projects, Communications and Training, this position is responsible for developing and overseeing the execution of strategic social media and digital initiatives.
Among the key duties of this position are the following:
Develops and manages viral campaigns, creates, and supervises high-profile channel accounts and integrates interactive media into the overall University Enrollment Services process.
Assists the technical team with coordinating server support and updated maintenance on all University Enrollment Services controlled internal and external websites.
Oversees the maintenance of the Scarlet Hub, Undergraduate and Graduate Admissions, University Registrar websites and advertising materials.
Manages websites and advertising of outreach events, programs, and activities.
Reports to the Senior Public Relations Specialist to coordinate all undergraduate, graduate admissions and financial aid communication streams, including but not limited to the Sales Force Marketing Cloud platform and all printed related material.
Minimum Education and Experience:
Bachelor's degree in Business, Marketing, Communications, Public Relations, English, or Journalism.
A minimum of 2 years' related experience managing one or more social media accounts for an established brand.
Willingness to travel to multiple campuses and off-campus events and some evening and weekend work may be required.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.